![]() If you’re like me, your daily 9-5 job has migrated to your living room instead of at the office. Either way, without a large following, you’re at a loss. You can’t really copy and paste (or Instagram has just made it very hard to do so), and your comment can get lost in the crowd of thousands of other comments, especially for other pages. ![]() There is the option to comment, which is equally ineffective. Other than that, you could also slide into someone’s DM, albeit this is not a very effective method of mass communication. The pitfall here is that you can only have so many active links at once. I’m sure you’ve stumbled upon posts where the page owner redirects you to their bio, via a ‘Link in Bio’ caption. Alternative Options to Posting Links on Instagram ![]() To check this data, open up your profile, and hit the ‘Your Activity’ tab. You’d be surprised at how much time you spend on Instagram by just glancing through the newsfeed throughout the day. It’s a rather smart move, considering how the app’s popularity has thrived over the last couple of years. Shops can post links to their e-commerce, event organizers can share links to sign-up pages, and bloggers can generate traffic to their, well, blogs! All forms of engagement: comments, shares, and likes are produced solely on the platform.įor businesses, the insert link function to stories allows brands to establish sales/marketing activities straight from the app itself-solidifying Instagram as a profitable acquisition channel. Ads don’t count either since this is a paid option.īy doing so, Instagram is able to maximize the engagement level of their core user base (casual, non-verified users with less than 10k followers) within the app. Links inserted in comments are invariably plain text, and links sent via DMs don’t count-though they are functional for users’ convenience. Think about it, other than the links you see on stories, the only other place where public links work are on the bio section. Instagram probably chooses to restrict users from exiting their platform. ![]() ![]() Why Would Instagram Impose Such a Restriction? ![]()
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